UGC ads for consumer apps
UGC ads for consumer apps
UGC ads for consumer apps
UGC ads for consumer apps
UGC ads for consumer apps
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Trusted by Wonderful Brands
Output
Output
Output
10,000+
10,000+
10,000+
Creatives Produced
Creatives Produced
Creatives Produced
Creator Team
Creator Team
Creator Team
50+
50+
50+
Creators Across Various Demographics
Creators Across Various Demographics
Creators Across Various Demographics
Ad spend
Ad spend
Ad spend
$100m+
$100m+
$100m+
Total Monthly Client Ad-spend
Total Monthly Client Ad-spend
Total Monthly Client Ad-spend
trusted by
Enterprise
Enterprise
Fortune 500 Companies
Fortune 500 Companies
Fortune 500 Brand Partner
Fortune 500 Brand Partner
Fortune 500 Brand Partner
Our Approach
Our Approach
What makes us different?
What makes us different?
We combine creativity & performance to build ads that scale consistently.
We combine creativity & performance to build ads that scale consistently.
creativity
strategy
HOW WE WORK
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Creator Pod Structure
Each client has a dedicated pod of creators that rotates based on performance
HOW WE WORK
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Performance Incentives
Our team gets access to bonuses, client rewards, and programs like Creator of the Month
HOW WE WORK
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Out of the Box Ideas
Creativity is engrained into every part of our process, from idea to production
HOW WE WORK
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Creator Coaching
We coach our creators on how they can improve certain aspects of their videos with data and monthly reports
creativity
strategy
HOW WE WORK
Hover to explore
Creator Pod Structure
Each client has a dedicated pod of creators that rotates based on performance
HOW WE WORK
Hover to explore
Performance Incentives
Our team gets access to bonuses, client rewards, and programs like Creator of the Month
HOW WE WORK
Hover to explore
Out of the Box Ideas
Creativity is engrained into every part of our process, from idea to production
HOW WE WORK
Hover to explore
Creator Coaching
We coach our creators on how they can improve certain aspects of their videos with data and monthly reports
Our Process
The Creative Performance Loop
The Creative Performance Loop
A repeatable system designed to create, test, improve, and scale high-performing UGC ads.
A repeatable system designed to create, test, improve, and scale high-performing UGC ads.
Step 1
Script & Strategy
We script out videos based on performance data from previous ads
Step 2
Creator Production
Our hand selected creator roster films the ads using our internal creative excellence checklist
Step 3
Fast Delivery
We deliver ads <7 days from script approval
Step 4
Optimize Performance
You run the ads and we iterate on what the data shows
Step 5
Creative Brainstorming
Calls with our creators and internal team to come up with new strategies and creative ideas
Step 6
Reward Performance
Incentives to creators based on performance
Step 1
Script & Strategy
We script out videos based on performance data from previous ads
Step 2
Creator Production
Our hand selected creator roster films the ads using our internal creative excellence checklist
Step 3
Fast Delivery
We deliver ads <7 days from script approval
Step 4
Optimize Performance
You run the ads and we iterate on what the data shows
Step 5
Creative Brainstorming
Calls with our creators and internal team to come up with new strategies and creative ideas
Step 6
Reward Performance
Incentives to creators based on performance
Step 1
Script & Strategy
We script out videos based on performance data from previous ads
Step 2
Creator Production
Our hand selected creator roster films the ads using our internal creative excellence checklist
Step 3
Fast Delivery
We deliver ads <7 days from script approval
Step 4
Optimize Performance
You run the ads and we iterate on what the data shows
Step 5
Creative Brainstorming
Calls with our creators and internal team to come up with new strategies and creative ideas
Step 6
Reward Performance
Incentives to creators based on performance
A look at some of the work we've done
A look at some of the work we've done
A look at some of the work we've done
The challenge
The challenge
The challenge
Needed to scale paid acquisition on Meta while showcasing product features to different demographics.
Needed to scale paid acquisition on Meta while showcasing product features to different demographics.
Needed to scale paid acquisition on Meta while showcasing product features to different demographics.
What We Did
What We Did
What We Did
Scaled from a handful of ads to 400+ creatives/month. Split production between new concepts, doubling down on winners, high-fidelity hero ads, and new feature launches. Recruited creators across age groups and demographics to reach audiences beyond Gen Z.
Scaled from a handful of ads to 400+ creatives/month. Split production between new concepts, doubling down on winners, high-fidelity hero ads, and new feature launches. Recruited creators across age groups and demographics to reach audiences beyond Gen Z.
Scaled from a handful of ads to 400+ creatives/month. Split production between new concepts, doubling down on winners, high-fidelity hero ads, and new feature launches. Recruited creators across age groups and demographics to reach audiences beyond Gen Z.
$9.7M
$9.7M
$9.7M
Monthly ad spend
Monthly ad spend
Monthly ad spend
Multi-demo
Multi-demo
Multi-demo
Creator demographic
Creator demographic
Creator demographic
The challenge
The challenge
The challenge
Increasing creative output while maintaining brand voice for a fintech product that helps people build credit.
Increasing creative output while maintaining brand voice for a fintech product that helps people build credit.
Increasing creative output while maintaining brand voice for a fintech product that helps people build credit.
What We Did
What We Did
What We Did
Started with a trial and scaled to ~140 videos/month, mixing quick-turn concepts with educational formats. Our strongest performers were creators from diverse backgrounds, multilingual and multicultural talent that connected authentically across demographics.
Started with a trial and scaled to ~140 videos/month, mixing quick-turn concepts with educational formats. Our strongest performers were creators from diverse backgrounds, multilingual and multicultural talent that connected authentically across demographics.
Started with a trial and scaled to ~140 videos/month, mixing quick-turn concepts with educational formats. Our strongest performers were creators from diverse backgrounds, multilingual and multicultural talent that connected authentically across demographics.
$2.0M
$2.0M
$2.0M
Monthly ad spend
Monthly ad spend
Monthly ad spend
Multicultural
Multicultural
Multicultural
Creator demographic
Creator demographic
Creator demographic
The challenge
The challenge
The challenge
Reaching new parents with authentic content for a baby photo app that demands trust and emotional connection.
Reaching new parents with authentic content for a baby photo app that demands trust and emotional connection.
Reaching new parents with authentic content for a baby photo app that demands trust and emotional connection.
What We Did
What We Did
What We Did
Recruited mom creators with young babies who genuinely used the product daily. The authentic, day-in-the-life format drove strong engagement and installs as winners started stacking.
Recruited mom creators with young babies who genuinely used the product daily. The authentic, day-in-the-life format drove strong engagement and installs as winners started stacking.
Recruited mom creators with young babies who genuinely used the product daily. The authentic, day-in-the-life format drove strong engagement and installs as winners started stacking.
$85K+
$85K+
$85K+
Monthly ad spend
Monthly ad spend
Monthly ad spend
Moms & babies
Moms & babies
Moms & babies
Creator demographic
Creator demographic
Creator demographic
The challenge
The challenge
The challenge
Wanted UGC to help drive app installs, but early creative rounds weren't producing consistent winners.
Wanted UGC to help drive app installs, but early creative rounds weren't producing consistent winners.
Wanted UGC to help drive app installs, but early creative rounds weren't producing consistent winners.
What We Did
What We Did
What We Did
Took a more iterative approach. Tested formats and hooks methodically until winners started compounding. Gradually increased volume as performance improved.
Took a more iterative approach. Tested formats and hooks methodically until winners started compounding. Gradually increased volume as performance improved.
Took a more iterative approach. Tested formats and hooks methodically until winners started compounding. Gradually increased volume as performance improved.
$75K+
$75K+
$75K+
Monthly ad spend
Monthly ad spend
Monthly ad spend
Gen Z
Gen Z
Gen Z
Creator demographic
Creator demographic
Creator demographic
Hide campaign work ↑
Campaign Partners
The challenge
Launching back-to-school campaigns targeting Gen Z with content that felt native to TikTok and Instagram.
What We Did
Worked with younger Gen Z creators for skit-style videos imitating college scenarios. Some of them weren't actually in college, but hey, it worked.
Paid ads
Content type
College -
aged
Creator demographic
The challenge
Driving bookings for a premium mentorship platform, a high-intent, high-consideration purchase.
What We Did
Our founders used Intro quite a bit, so they made ads talking about how the product helped them directly.
Paid ads
Content type
Founder-led
Creator demographic
The challenge
Needed fresh organic content that felt native to social and resonated with their audience.
What We Did
Did a lot of storytelling and fashion tips for men. We think the guys liked it.
Organic
Content type
Fashion & style
Creator demographic
The challenge
Wanted authentic creator content that matched the brand's clean, intentional identity.
What We Did
Tried to get our personal growth creators involved. Made content that leaned into real routines and storytelling for organic channels.
Organic
Content type
Lifestyle
Creator demographic
Hide campaign work ↑
Campaign Partners
The challenge
Launching back-to-school campaigns targeting Gen Z with content that felt native to TikTok and Instagram.
What We Did
Worked with younger Gen Z creators for skit-style videos imitating college scenarios. Some of them weren't actually in college, but hey, it worked.
Paid ads
Content type
College -
aged
Creator demographic
The challenge
Driving bookings for a premium mentorship platform, a high-intent, high-consideration purchase.
What We Did
Our founders used Intro quite a bit, so they made ads talking about how the product helped them directly.
Paid ads
Content type
Founder-led
Creator demographic
The challenge
Needed fresh organic content that felt native to social and resonated with their audience.
What We Did
Did a lot of storytelling and fashion tips for men. We think the guys liked it.
Organic
Content type
Fashion & style
Creator demographic
The challenge
Wanted authentic creator content that matched the brand's clean, intentional identity.
What We Did
Tried to get our personal growth creators involved. Made content that leaned into real routines and storytelling for organic channels.
Organic
Content type
Lifestyle
Creator demographic
Hide campaign work ↑
Campaign Partners
The challenge
Launching back-to-school campaigns targeting Gen Z with content that felt native to TikTok and Instagram.
What We Did
Worked with younger Gen Z creators for skit-style videos imitating college scenarios. Some of them weren't actually in college, but hey, it worked.
Paid ads
Content type
College -
aged
Creator demographic
The challenge
Driving bookings for a premium mentorship platform, a high-intent, high-consideration purchase.
What We Did
Our founders used Intro quite a bit, so they made ads talking about how the product helped them directly.
Paid ads
Content type
Founder-led
Creator demographic
The challenge
Needed fresh organic content that felt native to social and resonated with their audience.
What We Did
Did a lot of storytelling and fashion tips for men. We think the guys liked it.
Organic
Content type
Fashion & style
Creator demographic
The challenge
Wanted authentic creator content that matched the brand's clean, intentional identity.
What We Did
Tried to get our personal growth creators involved. Made content that leaned into real routines and storytelling for organic channels.
Organic
Content type
Lifestyle
Creator demographic
