Give Creators the Data – How Trendify Unlocks Better Mobile App Ads Through Transparency

Give Creators the Data – How Trendify Unlocks Better Mobile App Ads Through Transparency

Brought to you by trendify.com

Learn how Trendify drives better mobile app ads by giving creators access to performance data. Transparency leads to smarter content and stronger ad performance.

You’d be surprised how many mobile app teams expect great content from creators, while keeping them completely in the dark about what’s actually working.

At Trendify, we learned (the hard way) that withholding performance data from your creators is one of the fastest ways to stunt ad growth. Once we flipped the switch and gave creators visibility into ad performance, our entire system leveled up.

Here’s why transparency around metrics might be the single most underrated move for mobile app marketers running paid ads.

Our Old Way: “Let’s Just Not Tell Them Anything”

-We used to gatekeep ad performance like it was some sacred client secret:

-We didn’t share Meta Ads Manager access

-We didn’t show creators which videos were performing

-We worried creators would ask for raises if they saw spend

But what actually happened was worse: we slowed down our own progress. Creators lacked feedback. They kept repeating the same mistakes. And worst of all, they didn’t feel like part of the mission.

That all changed with one decision.

Our New Approach: Full Visibility = Full Buy-In

Now, Trendify creators get:

-Read-only access to ad accounts

-Weekly performance calls to review top performers

-Shoutouts for high-performing videos

-Coaching based on real data, not vague feedback

The result? Our creators now act like partners, not freelancers. And they bring better content to the table—because they know what “better” actually means.

Why This Works for Mobile App Ads

When creators see performance data:

-They adjust their tone and scripting based on what converts

-They start contributing new ideas (backed by what works)

-They get emotionally invested in hitting KPIs alongside your team

This isn’t just about transparency—it’s about building a creator team that’s strategic, not just reactive.

A Creator’s Insight Can Change Everything

One of our top performers at Trendify once mentioned how she uses a Trello board to mentally prep for each brand’s content like a “method actor.” Once we heard that, we implemented it across the board—and performance lifted across multiple accounts.

If we hadn’t opened up the feedback loop, we never would’ve learned that.

How to Give Creators Performance Data (Without Losing Control)

Here’s a simple 3-part playbook:

Add creators to ad accounts with view-only access

Host biweekly performance calls (monthly if budgets are under $100K/mo)

Build a shared dashboard (Looker Studio, Google Sheets, whatever works)

Optional: Encourage creators to submit ideas based on the data, and reward the best ones with a small bonus.

If your mobile app is spending even $10K/month on ads, creator transparency isn’t a “nice to have”—it’s a competitive edge.

At Trendify, unlocking creator access to performance data completely transformed the quality of our content, the strength of our team, and the ROI on every ad campaign.

You don’t need more meetings. You need better alignment. Give your creators the data. Watch what happens next.

If you enjoyed this content then you’ll love our podcast:

Scaling your Mobile App through Content

It’s your ultimate playbook for scaling your app smarter and faster.

Cheers.

- Srikar & Sai Karra