Client Spotlight

Kudos is a revolutionary smart wallet designed to double credit card rewards. A free mobile app that automatically calculates credit card rewards and benefits, so you can get the most out of your cards when you shop online.

The Challenge

Kudos faced the challenge of scaling advertising efforts to efficiently reach their target audience.

They also wanted to build an organic channel that could generate interest for their platform.

Aimed to increase visibility and ensure ad spend led to meaningful engagement and conversion.

Specifically targeted tech-savvy consumers interested in innovative financial solutions.

Our Solution

Devised a strategic advertising plan for Kudos using data-driven insights to target the ideal customer profile.

Built an organic following around credit card hacks/tips for audience members.

Optimized ad campaigns across platforms with high engagement rates for tech and financial products.

Conducted A/B testing on ad creatives and messaging to refine target audience appeal and maximize impact.

Implemented advanced tracking and analytics for real-time campaign performance monitoring.

Continually refined strategy based on data insights, significantly increasing daily ad spend efficiency.

The Outcome

Kudos saw a significant increase in ad spend efficiency, scaling to thousands of dollars daily, keeping low CAC’s

Built an organic account that we scaled to thousands of followers with millions of views in total.

Enhanced market visibility and attracted higher quality leads interested in the smart wallet solution.