scale their fundraising platform with green-screen skits. (maximized $40k/m budget efficiency)
Challenge 1: High lead volume but low quality, hurting conversions.
Challenge 2: Relied on static ads with limited engagement.
Challenge 3: Needed to optimize lead costs while improving quality.
Shifted from static ads to dynamic, high-engagement video ads.
Built engaging content users loved.
Refined targeting and ad copy to attract higher-quality leads.
Implemented real-time tracking for campaign optimization.
#1: Reduced lead costs, maximizing their $40K monthly ad budget.
#2: Improved lead quality, boosting conversion rates.
#3: Increased engagement and ad efficiency with tailored video ads.