Client Spotlight

MoneyDolly is a fundraising platform for schools and organizations, focused on simplifying the fundraising process. Initially running static ads, MoneyDolly aimed to increase lead volume but faced challenges with low-quality leads that didn’t convert as expected. Their monthly ad spend was $40k, primarily on Meta platforms.

The Challenge

High volume of leads with low quality, impacting conversion rates.

Exclusively static ad formats with limited engagement potential.

Needed to optimize lead costs while improving lead quality.

Our Solution

Transitioned from static ads to dynamic, engaging video ads tailored for Meta platforms.

Implemented targeting refinements and ad copy adjustments to attract higher-quality leads.

Developed a systematic approach to continuously optimize ad performance, focusing on quality over quantity.

The Outcome

Achieved a significant reduction in lead costs, maximizing the effectiveness of their $40k monthly ad budget.

Improved lead quality by a substantial percentage, enhancing conversion rates.

Generated higher engagement and a better return on ad spend through more tailored video ads.