Client Spotlight

Honeycomb is a beloved baby photo album app with a mission to help parents capture and treasure life’s special moments. They wanted to increase organic views on TikTok by crafting content that resonated with new and expecting parents.

The Challenge

Honeycomb aimed to boost organic views on TikTok by targeting new and soon-to-be parents.

Focused on creating content that entertains and educates this specific audience.

Needed a creative partner to help figure out exact value proposition for their content.

Our Solution

Consulted with Honeycomb to help ideate around content that emotionally connects with new and soon-to-be parents.

Focused on coming up with the idea of useful tips for moms, aligning with Honeycomb’s goal to assist parents.

Crafted heartfelt stories that resonate with the target audience and represent Honeycomb’s values.

The Outcome

Honeycomb experienced a 200% increase in viewership of their TikTok videos.

They also saw a 75% increase in likes and comments.

This success highlights the impact of heartfelt content.

Use Cases

Plei

Plei is the leading pickup soccer app in America, revolutionizing how soccer enthusiasts find and join local games. With a mission to connect players and facilitate the organization of soccer matches effortlessly, Plei has become an indispensable tool for the community, fostering a vibrant and active soccer culture.

Moneydolly

MoneyDolly is a fundraising platform for schools and organizations, focused on simplifying the fundraising process. Initially running static ads, MoneyDolly aimed to increase lead volume but faced challenges with low-quality leads that didn’t convert as expected. Their monthly ad spend was $40k, primarily on Meta platforms.

Mindvalley

Mindvalley, a global leader in the self-development space, thrives on offering transformative courses and events that nurture personal growth worldwide. With a mission to ignite positive change, Mindvalley wanted to leverage short-form platforms like TikTok to reach a broader audience