How we helped:
Scale their ai extension with student tips. ($10 cost per registration in just 12 weeks)
The Challenge
Challenge 1: Hard to reach and engage their target audience
Challenge 2: Needed more variety of creatives to test
Challenge 3: Wanted to reduce their cost per registration
Our Solution
Step 1 :
Brought on multiple creators who resonated with target audience.
Figured out an organic content strategy.
Step 2 :
Launched student tip videos to build an organic presence.
Built engaging organic content users loved.
The Outcome
#1: Dropped cost per registration by over 100%, improving ad efficiency.
#2: Created multiple videos with thousands of views, increasing brand awareness.
#3: Built a value-driven page that made complex topics more engaging and relatable.
