Scale their side-hustle app with reselling tips. (<$2 per install in 4 months)
Challenge 1: Needed cost-effective user acquisition across Meta and TikTok.
Challenge 2: Targeted a niche audience of online resellers.
Challenge 3: Sought an organic strategy to boost brand visibility and engagement.
Launched optimized paid campaigns on Meta and TikTok.
Built engaging content users loved.
Reduced install costs to $1.50 through a unified strategy.
Implemented real-time tracking for campaign optimization.
#1: Achieved a sub-$2 cost per install, averaging $1.50.
#2: Generated strong organic traction, with videos gaining thousands of views.
#3: Built a dual-channel approach for paid growth and organic brand visibility.