Scale their self-help app with motivational tips. (10,000+ followers in just 4 weeks)
Challenge 1: Low organic presence and engagement on TikTok
Challenge 2: Struggled to create TikTok-friendly content
Challenge 3: Needed to align content with mission and values The Challenges
Created native scripts, optimized clips, and used trending TikTok formats.
Figured out an organic content strategy.
Balanced authenticity with short-form content dynamics.
Built engaging organic content users loved.
#1: 30% more organic followers and 120% increase in engagement on TikTok.
#2: Drove tens of thousands of followers and millions of views to various videos.