How we helped:
Scale their sports app with lots of ads. (30% increase in CAC efficiency)
The Challenge
Challenge 1: Needed to optimize CAC to improve marketing efficiency.
Challenge 2: Aimed to reduce CAC while expanding reach.
Challenge 3: Needed a creative partner to refine their value proposition.
Our Solution
Step 1 :
Analyzed marketing strategies and user acquisition funnel.
Conducted A/B testing to refine ad creatives and messaging.
Step 2 :
Used audience segmentation and psychographics for targeting.
Applied real-time tracking to enhance CAC efficiency.
The Outcome
#1: Improved CAC efficiency by over 30%.
#2: Increased ad spend to $30K/month.
#3: Strengthened market presence and enabled sustainable growth.
