Client Spotlight

Plei is the leading pickup soccer app in America, revolutionizing how soccer enthusiasts find and join local games. With a mission to connect players and facilitate the organization of soccer matches effortlessly, Plei has become an indispensable tool for the community, fostering a vibrant and active soccer culture.

The Challenge

Despite its success, Plei faced a significant challenge in optimizing its customer acquisition costs (CAC). The goal was to enhance the efficiency of their marketing efforts, thereby reducing CAC and extending their reach to a broader audience without compromising the quality of user experience and engagement.

Our Solution

To address this challenge, we embarked on a comprehensive analysis of Plei's marketing strategies and user acquisition funnel. Our team implemented a multi-faceted approach that focused on:

1. Audience Segmentation and Targeting: By analyzing user data, we identified key demographics and psychographics of Plei's most engaged users. This allowed us to tailor marketing campaigns more precisely, targeting potential users with a higher propensity to engage with the app.

2. Channel Optimization: We evaluated the performance of all marketing channels used by Plei, reallocating budgets to those with the highest ROI and engagement rates. This included ramping up efforts on social media platforms popular among soccer players and enthusiasts.

3. Creative Testing and Optimization: Through continuous A/B testing of ad creatives and messaging, we identified the most compelling content that resonated with our target audience. This not only improved engagement but also significantly increased conversion rates.

4. Performance Analytics: Implementing advanced tracking and analytics, we closely monitored the performance of all campaigns, allowing for real-time adjustments and optimizations to improve CAC efficiency.

The Outcome

The strategic adjustments and optimizations to Plei's marketing efforts resulted in a remarkable improvement in CAC efficiency, exceeding the initial target with an increase of over 30%. This achievement not only enhanced Plei's market presence but also enabled the app to grow its user base more sustainably, ensuring long-term success in connecting soccer players across America.