Eyepic is a mobile app that captures high-quality photographs of the human iris, transforming them into captivating art. Designed to blend technology with artistic expression, it targets photography enthusiasts and fans of unique personalization. Eyepic combines striking visuals with a user-friendly interface to attract a wide audience.
Difficulty in reaching and engaging the target audience.
Struggled with effective ad placements and campaign management.
Wanted to create an intriguing organic strategy.
Educated founders on running TikTok ads, creating organic content, and social media scaling.
Created a series around “showing off your eyes” and “you won’t believe her/his eyes”
Produced and posted 30 engaging videos to highlight the app’s unique features.
Significant rise in likes, shares, and comments.
Marked increase in app downloads and active users.
Improved visibility and positioning as a leader in artistic photography apps.
10,000 downloads in 4 weeks, with less than $2k in spend
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