scale their ai app with street interviews. (10,000 installs for under $2k in just 4 weeks)
Challenge 1: Hard to reach and engage their target audience
Challenge 2: No brand identity on social media
Challenge 3: No acquisition channel
Brought on a creator who resonated with target audience.
Figured out an organic content strategy.
Launched fun campaigns like "show off your eyes" to get attention.
Built engaging organic content users loved.
#1: 10,000 downloads in 4 weeks for under $2,000
#2: Multiple videos hitting millions of views
#3: Over 10,000 followers