scale their privacy app with educational tips. (maximized brand credibility/trust)
Challenge 1: No reliable organic content being posted.
Challenge 2: Needed help with finding gen-z/millenial creators.
Challenge 3: Wanted to improve trust in the privacy space and promote Cloaked.
Brought on 3-4 Gen-Z/Millenial Creators to make content.
Started brainstorming and learning about the privacy space.
Made content around privacy hacks to keep people informed.
Tracked all views/website visits through a link in bio.
Kept refining content to improve performance.
Increased frequency to 1-2x posts a day to maintain momentum.
#1: Tens of thousands of views across the board.
#2: Built a lot more trust with the audiences.
#3: More website traffic.