Price.com is a platform focused on delivering value to online shoppers through price comparison and cashback rewards. By aggregating prices from a wide range of retailers, Price.com enables users to easily locate the most cost-effective options for their desired products.
Difficulty in maintaining ideal CPA’s through paid ads at scale
No process around generating videos at scale
Wanted to create an intriguing organic strategy.
Developed a scalable video content strategy to maintain effective CPAs through both paid and organic channels.
Created a process to streamline video production, enabling high-quality content generation at scale.
Designed a multi-platform ad and organic campaign strategy to maximize reach, engagement, and brand visibility.
Maintained CPA’s at less than $10 (optimizing for purchases) with over $40k/month in ad-spend
Increased organic views and traffic
Tens of thousands of new users
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